Our People

Wilfred Brown

CEO and Founder

Wilfred is CEO and Founder of Field Innovation. His aim is to provide the research industry with the best fieldworkers, mystery shoppers and field management available. Prior to establishing Field Innovation he gained extensive experience in various research houses, Provincial Government, NGO’S and the private sector. Wilfred has managed large scale national and provincial quantitative and qualitative studies for major public and private sector research organizations Wilfred has also conducted and managed mystery shopping and store audits for various research agencies

Shanon Cornelius

Managing Director

Prior to joining Field Innovation Shanon worked for a major research organization. She is responsible for project coordination and facilitating group discussions. Shanon has a thorough grounding in managing research projects from fieldwork through to data processing

OUR TEAMS

FIELD RESEARCHERS

  • Our team is well selected and consists of skilled interviewers that has been working in the research industry for many  years.
  • Interviewers are thoroughly briefed on the questionnaire before going into the field.
  • Each team is headed by a team leader who is a senior interviewer with many years interviewing experience, and proven skills in team management.
  • Our main focus is honesty and integrity when conducting all research projects.
  • We believe that we are ambassadors for our clients and neatness and passion for our work is priority when working infield.
  • All materials, show cards of clients are treated with the utmost confidentiality.
  • We do both urban and rural samples